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Playtex, Supporting Ladies Since 1940

An iconic brand, Playtex have been making lingerie since 1940. From the bestselling Cross Your Heart Bra to the modern Affinity Lace range. There’s a shape and style to suit every woman.

Over the last few decades, not only has fashion and technology changed but so have women’s bodies. Playtex bras are always changing to ensure that they meet women’s lingerie needs and flatter their figure.

Helping them to look and feel beautiful.