There’s nothing quite like treating yourself to new underwear but the high street can be paved with disappointment.  A lack of sizes and inconsistent fits can lead to frustration and leaves ladies playing the guessing game when it comes to their size. That’s where buying bras online can make life so much easier.

However, buying bras online has never been easier with such a variety of offers, but how do you decide which one to choose? No matter what you’re looking for, from sexy bras to non-wired comfort bras there’s a style to suit everyone and here at, we love to help ladies find the perfect fitting lingerie with our bra fit guide and style guide.

Ladies bras are often designed and developed to solve particular issues so check out our quick rundown of the most popular styles.

›› Balcony style – These are an incredibly popular style choice. They feature wider-set straps and a shorter cup than a full cup making them a great option when wearing a square, round, or scoop neck top.

›› T-shirt bras – These offer a smooth outline beneath clothing making them almost invisible. they’re incredibly popular during the summer months when ladies are wearing thinner and lighter coloured fabrics.

›› Push up style – These may be designed in a shape to push the bust’s sides inwards, giving an enhanced cleavage. They may be padded or non-padded but will generally give the appearance of a bust that is fuller.

›› Plunge bra – These come in a range of sizes and have a lower center gore in between the breasts making them perfect for ladies with close-set breasts. If you find a balcony bra digs into your breast bone a plunge bra may suit you better.

›› Strapless bras – These often come with detachable straps, meaning they can be worn with, without, or with just one strap. They can also be adapted to become a multiway bra.